Eukanuba Highlights Health Benefits in New Campaign


Eukanuba has highlighted its dedication to helping dogs live longer, healthier lives through a marketing campaign based on the brand’s Long Life Study.


During the 10-year study, Labrador Retrievers were given proper care and fed Eukanuba’s diet. Ninety percent of the dogs lived beyond 12 years, the typical lifespan of that breed, and 28 percent lived exceptionally long lives, meaning at least 30 percent longer than the typical lifespan. Five of the dogs featured in the advertising campaign were among those that lived exceptionally long lives. 


“At Eukanuba, we’re dedicated to assuring the highest quality of nutrition to help dogs lead their most astounding lives,” said brand director Javi Neves. “Every ingredient in our food has a specific purpose to promote health and vitality to help ensure the dogs that we feed look and feel their best at every age.”

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