Pet-Tested, Pet-Parent Approved
Zuke’s creates treats that taste great and keep pets healthy.
Zuke’s got its start after founder and head bone maker, Patrick Meiering, took his dog Zuke for a hike about 13 years ago. Both man and dog were exhausted upon finishing. Meiering pulled out an energy bar and, since Zuke was so tired, shared a piece with the chocolate Lab. About 20 minutes later, they both felt better, and Meiering decided that, when they got back, he was going to buy Zuke his own energy bars.
When he couldn’t find any energy bars for dogs, Meiering, who had gone to school to become an entrepreneur, decided to launch his own company. His first product was Power Bones, treats for dogs, like Zuke, that need a power boost during strenuous activity.
Since the company’s inception, Zuke’s has kept two goals in mind: providing products that help pets perform their best, and being as health conscious and environmentally conscious as possible. “I want to produce the healthiest products at the best prices,” says Meiering. “I’m trying to get a decently affordable, super-healthy product. And that’s what makes us different.”
Unwrapping a Treat
Zuke’s products start with a unique, healthy, taste-tested formula to make its treats tempting to pet owners and irresistible to pets. They are made with high-quality ingredients sourced in the U.S.A., with the exception of the lamb and venison, which come from New Zealand. They contain no wheat, soy, corn, added fat or by-products. Each treat is nutritionally balanced and is as natural and healthy for pets as possible.
For retailers, Zuke’s offers a sampling program, so stores can hand out product samples to customers. Zuke’s also works to provide attractive packaging that helps the products sell themselves.
In case the wrapper isn’t enough to make a sale, Zuke’s also offers point-of-purchase support, with solid wood displays and shelf talkers. When a retailer signs up to carry Zuke’s products, the company provides a new product introduction pack and works with the retailer to launch the line. The introduction pack includes t-shirts, and free samples; in the past, the company has even sponsored a yappy hour or similar event, giving away free treats to celebrate a store’s grand opening.
To further help retailers, Zuke’s website sends consumers to stores that carry the company’s products. Internet viewers can input their zip code and view the addresses and phone numbers of stores close to them that carry Zuke’s products. There is also a convenient map and a link that allows them to get directions to the store.
Zuke’s has two new products in the works. The first, Meiering describes as an infused biscuit. The company has designed a process that allows tasty treats to be infused with ingredients that have a high nutritional value; for example, one of the biscuits will utilize almonds and peanuts to provide dogs with protein and omega fatty acids. The second new line will be small baked biscuits in unique flavor combinations.
Maintaining an environmentally conscious philosophy, both new lines will be made with 20 percent less packaging. Furthermore, the boxes will be made from 100-percent recycled material. Finally, the new biscuits will be made with 100-percent wind power. These soon-to-be-released products are evidence that Zuke’s is a health- and environmentally-conscious company dedicated to helping pets perform their best.