Cardinal Redesigns Pet Botanics Packaging
Cardinal Pet Care (cardinalpet.com) has redesigned the packaging for its Pet Botanics Healthy Omega Gourmet dry dog food. The packaging features a new logo, a banner that states the food is grain free, and colors and graphics that reflect the natural and healthy characteristics of the product.
The graphics connect consumers with an important message about what the brand and its food stand for, including the 5 Point Nutritional Foundation, and the Botanifits, a proprietary blend of extracts and natural antioxidants, for added longevity. The bag also features color-coding for each flavor.