Dogswell Refreshes Packaging


Dogswell has redesigned the packaging for several of its food and treat lines. Happy Hips, Vitality and Dogwell’s Jerky treats, Bars, Strips, Squares and Grillers will have an updated look.

With the new packaging, customers will be able to easily identify which proactive health benefits—such as holistic health, hip and joint, and immunity—is the best choice for their dog. The packaging will have a new brand logo featuring a playful image of a happy dog and emphasizing the “well” in Dogswell. Customers can easily identify the recipe—for example, chicken, lamb, salmon, etc.—on the front of the product packaging. The large product window and photography on the front of the package will make it easy for customers to shop by treat form.



To help shoppers transition to the new packaging, an interactive tool is available on

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