Survey Says: Pets Will Be Loved This Valentine's Day


The world will be filled with a little more love this weekend as Valentine’s Day celebrations commence in restaurants, movie theaters and in the homes of lovers everywhere. While Feb. 14 is traditionally thought of as a day for couples to celebrate their love and commitment to each other, it can also be a day for people (single or not) to honor everyone they adore—including beloved pets.

This Valentine’s Day, it seems animal companions may receive more love than a spouse. A small percentage of significant others across America may witness a canine or feline counterpart tear into a special Valentine treat, while they’re left empty-handed. According to VetIQ’s 2015 “Love Your Pet” survey, 69 percent of pet owners said they are likely to buy a Valentine’s Day gift for their pets, while fewer indicated they would give a gift to their significant other or spouse (61 percent), their kids (42 percent), friends (10 percent) or co-workers (three percent).

The study asked more than 2,000 pet owners to share insight about their feelings and behavior when it comes to caring for their dogs and cats. "Today more than ever, we know that pets are treated as members of the family," said Glen Moore, vice president of marketing for VetIQ. "We wanted to get a pulse on how owners really feel with a fun Valentine's Day-themed survey, and the results confirm that pets are also a very important source of friendship and love for their owners!"

Additional highlights from the VetIQ “Love Your Pet” Survey can be viewed in the infographic below. 


Edit ModuleShow Tags

Archive »Related Content

Social Media Spotlight - Mud Bay Edition

Pet Business offers a look at some notable social media posts from pet specialty retailers across the country.

Lost & Found: Keeping Customers' Pets Safe

Help your customers keep their dog or cat safe and secure with these PetHub-recommended steps.

Supply Chain Success

A well-developed supply chain strategy has played a crucial role in Mud Bay’s success.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags