February 2018

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In this Issue

Lone Wolves

By offering a unique product selection, coupled with exceptional customer service in a fun and entertaining environment, independent pet stores can come out ahead of the pack.

Building a Pet Industry Powerhouse

In seven short years, ZippyPaws has evolved from an ambitious startup toy company to a fast-growing, recognizable brand with an increasingly diverse product lineup.

Treating Pets to Better Health

Functional treats offer consumers a way to support their pets’ physical and mental wellbeing.

Can I See Some ID?

New technology makes investing in pet ID products easier, more affordable and smarter than ever before.

Protecting Pets from Pests

These pest-prevention products keep pets safe by tackling ticks and fighting fleas.

Marketing the Grooming Salon

Professional groomers should take a broad and ongoing approach to promoting their business if they want to grow or even maintain a healthy client base.

Superior Suds

Pet stylists know just how important starting with a clean coat is to producing a great groom. With that in mind, here are some of the top shampoos available on the professional market.

Smooth Clipper Work in Three Passes or Less

Achieve a perfect finish on short, low-maintenance trims by following these simple suggestions.

Setting the German Trim on a Toy Poodle

While most of your Poodle clients can be kept in any number of cuts, this German trim is perfect for pets and competitions alike.

Teaming Up for Success

PIJAC and the pet industry must come together to fight harmful legislation in the upcoming year.

Air-Dried Innovation

Mary Helen Horn, president of Ziwi USA, explains how the company is revolutionizing pet nutrition with its unique approach to crafting alternative-to-raw diets.

Community Building

The intrinsic value of World Pet Association events is that they enable pet industry professionals to join their tribe and reignite their passions.

Showing the Love

Eric Abbey, president and founder of Loving Pets Products, discusses how the company constantly invests in providing only the highest quality products for the benefit of pets and retailers alike.

A Handcrafted Success Story

Steve Cady, vice president of sales for Mendota Pet, discusses how the company has evolved from a small garage-based business into a multi-dimensional powerhouse pet brand.

Training Techniques

Offering the right products and advice to help customers be successful in housebreaking their dogs will not only help retail sales, but also ensure that these pets stay in healthy, loving homes.

Goodness to Go

Freeze-dried and dehydrated products provide a convenient way for dog owners to incorporate raw foods into their pet’s diet—at home or on the move—and give pet specialty retailers plentiful options to meet that demand.

Going Green

In the search for effective odor and stain solutions, manufacturers are feeding the demand for products that protect the environment, both in the home and around the planet.

Feline Fun

Cats at play have always captured attention, but now that YouTube and internet memes are creating feline celebrities, demand for cat toys continues to grow.

Ferret Focus

These small mammals need a number of different products made just for them, and retailers who carry the full range of these items are in the best position to increase sales.

All For Show

While reptile shows might not be an instant moneymaker, savvy retailers can use them as valuable marketing and bargain-shopping opportunities.

Variety Show

Retailers can cater to marine hobbyists by building a diverse selection from the wide range of fascinating, functional and attractive invertebrates available.
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