Putting Pets & Planet First

Katie McNulty, marketing coordinator for Midwestern Pet Foods, discusses how the company delivers high-quality nutrition while prioritizing environmental stewardship.




Tell us about Midwestern Pet Foods and its Earthborn Holistic branded diets for dogs and cats. What makes your products stand out in the pet nutrition category?

Earthborn Holistic offers a wholesome approach to pet nutrition with a full line of high-quality dry and moist pet foods, biscuits and treats. We create our own nutritious dry recipes, selectively choose our ingredients and prepare our foods with care in our family-owned kitchens located in the U.S. We’re proud that in our long history, Midwestern Pet Foods has an unblemished safety record, never having a product recall. We’re also proud of the fact that Midwestern Pet Foods was founded in 1926 as a small milling company and is now in its fourth generation of family leadership.


Sustainability is a huge priority. We’ve planted more than a half million trees, thanks to our Earthborn Holistic UPCs for Trees Program, and our packaging is 100 percent recyclable through our Earthborn ReBorn Program. To date, we’ve recycled over half a million Earthborn Holistic bags and donated tens of thousands of dollars to pet charities.


What are some of your most popular diets? What are the key attributes of these formulas?

Our four-legged friends are in great hands with Earthborn Holistic. It’s an ideal food for small or large breed dogs, puppies, kittens and every paw in between. Our core dry recipe lineup typically includes Earthborn Holistic Great Plains Feast, Coastal Catch, Meadow Feast and Primitive Natural.


Earthborn Holistic Great Plains Feast with North American Bison is among our most popular formulas. Demand for this excellent bison-based formula is skyrocketing. However, very tight bison supply prohibits us from being able to fully meet growing demand. Nevertheless, we’re working on solutions to rectify this without sacrificing performance, quality or safety.


Earthborn Holistic Coastal Catch is great as a high-protein, grain-, gluten- and potato-free alternative diet for dogs. This unique recipe is packed with vitamins, minerals, antioxidants and other essential nutrients for optimal health. Dogs love the taste, with a powerful blend of fish-based proteins, superfood vegetables and fruits, and carefully blended vitamins and minerals.


Earthborn Holistic Meadow Feast provides advanced nutrition to dogs with sensitivities. This limited ingredient formula is a great grain-, gluten-, potato-free alternative diet. With premium Australian lamb as the single animal protein, it’s easy to manage your dog’s diet. Healthful benefits also come from a combination of superfoods such as blueberries, cranberries, apples, carrots and spinach.


Earthborn Holistic Primitive Natural provides the taste dogs loves and the nutrition they need for physical well being and good health. Primitive Natural offers a grain and gluten-free, protein-rich diet of turkey, chicken, and whitefish proteins, satisfying dogs’ instinctual craving for high-quality, animal-based nutrition.


What are some of your newest diets? How do they improve upon what’s come before in the pet nutrition?

Introduced in 2017, Venture Limited Ingredient Diets for dogs pave a new path among pet foods through the reliable sourcing of unique, superior ingredients, careful focus on quality nutrition and palatability, and dedication to improved sustainability, including environmentally conscious packaging.


The Venture LID line includes six carefully crafted hypoallergenic recipes—all without the use of chicken meals and fats, egg, beef, or artificial colors, flavors or preservatives. Customers choose from unique protein sources such as wild-caught Alaska pollock and Pacific giant squid, rabbit and duck from France, and farm-raised pork and turkey from America’s Midwest. In addition, Venture recipes contain nutrient-dense superfoods such as butternut squash, pumpkin, chickpeas and flaxseed. We like to say that Venture is everything you want, nothing you don’t. Oh, and don’t forget that each Venture recipe is packaged in our exclusive PlantBag, made with BPA-free Brazilian sugar cane-based plastic.


Finally, introduced in late 2018, Earthborn Holistic Western Feast is a hearty, protein-packed recipe featuring nutritious lean beef and pork proteins. Grain-, gluten-and potato-free, this alternative diet combines wholesome vegetables and fruits, vitamins, minerals and all of the essential nutrients needed for optimal health. PB


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