Fetch My Pet App Connects Pet Owners With Pet Businesses
With PetSmart’s acquisition of Chewy and retailers taking their web presence more and more seriously, the pet industry is seeing a growing trend toward digital interactions.
One example is Fetch My Pet, a new iPhone app created to help pet parents manage the different parts of a pet’s life. Like other apps on the market, Fetch My Pet creates a profile for a pet including medical records, but unlike a lot of the other apps, it also includes a purchasing segment for buying things like treats and clothing.
According to News @ Northeastern, the app makers have partnered with product companies like Loyal Canine Company and The Farmer’s Dog to sell their products through the app and offer app-exclusive deals. On the Fetch My Pet website, the app lists other partners they are currently working with, saying, “Partnering with leaders in the pet industry brings us closer to our vision of making the world of connected pets a reality.” Currently on the site are vendors like Fresh Patch, Einstein Pets and RESQ/CO, and based on their “partnership inquiries” form, it looks like the app is looking to include more and more vendors as well.
Though this may seem like a Chewy-like threat to retailers, the app also has a feature to connect users with other area pet businesses like veterinarians, pet stores, shelters, dog walkers, groomers, day cares, boarding and more. Co-founder Adam Jackowitz says he wants the app to collaborate with “other pet-based businesses and apps as they look to innovate.”