First Annual Pet Innovation Challenge Announces Winners



The Pet Innovation Challenge, hosted by Factory and sponsored by New Hope Network, selected its winners. 


The new event highlights innovative and emerging pet health brands and tackles opportunities and challenges of the current pet health industry. The event recently took at Factory in Bethlehem, Pa. and attendees included pet lovers, industry members, entrepreneurs and investors.


Ten pre-selected pet health companies kicked off the event with a live pitch slam competition. 


The winner of pitch slam was Shameless Pets, a company that pitched a different way to enable concerned pet owners to do their part for the planet by focusing on upcycling within pet treats. As the winner, Shameless Pets received a cash prize, six months of entrepreneur services from Factory and a free booth at Natural Products Expo East 2020.


The other competing brands included Animal Biome, Because Animals, Chippin, Hachi Tami, Jiminy’s, Maranda, Mella Pet Care, Obe and Primal Health


The event also included an Innovation Challenge, which brought pet health leaders, entrepreneurs and industry veterans together for hands-on problem solving. 


The winners of the Innovation Challenge were:

  • First place: TEEF!

  • First runner up: Because Animals

  • Second runner up: Chippin


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