Fluff & Tuff Donates Toys to Shelters and Rescues



Throughout September, Michigan-based Fluff & Tuff held its fourth annual social media charity campaign, #igiveafluff.


The campaign invited customers and retailers to share photos of dogs with their favorite Fluff & Tuff toy on social media using the hashtag #igiveafluff. In return, Fluff & Tuff donated a toy for every photo posted to an animal in need. With over 910 toy donations, Fluff & Tuff followers helped reach a new donation record for the campaign. Toy donations will be dispersed across various animal rescues around the U.S.


“United in our commitment to the rescue community, our annual social media campaign brings our retail partners, their customers and Fluff & Tuff together to provide some fun to dogs in need,” said Ellen Lawson, owner and president of Fluff & Tuff. “We are thrilled to be donating over 900 toys thanks to their very enthusiastic participation.”


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