Fluff & Tuff Holds Fifth Annual Social Media Campaign



Fluff & Tuff completed its fifth annual #igiveafluff social media campaign, resulting in a company record of 1,242 dog toy donations.


“Our #igiveafluff campaign is one of our favorite events of the year because of the joy it brings the dogs waiting for their forever homes,” said Ellen Lawson, Fluff & Tuff owner and president. “Thanks to the enthusiastic support of our customers and retailers, we are thrilled to provide more than 1,200 dogs in need with a new best friend.


This year’s social media charitable campaign ran from June 8-30, 2019. For every post with the hashtag #igiveafluff, a toy was donated to dogs in need across the U.S. The nearly 20 shelters and rescues who received the donated toys were also submitted via social media.


To promote the #igiveafluff campaign, Fluff & Tuff provided its retail partners with promotional and educational materials and engaged its own network of customers and followers.


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