Fluff & Tuff Holds Fifth Annual Social Media Campaign



Fluff & Tuff completed its fifth annual #igiveafluff social media campaign, resulting in a company record of 1,242 dog toy donations.


“Our #igiveafluff campaign is one of our favorite events of the year because of the joy it brings the dogs waiting for their forever homes,” said Ellen Lawson, Fluff & Tuff owner and president. “Thanks to the enthusiastic support of our customers and retailers, we are thrilled to provide more than 1,200 dogs in need with a new best friend.


This year’s social media charitable campaign ran from June 8-30, 2019. For every post with the hashtag #igiveafluff, a toy was donated to dogs in need across the U.S. The nearly 20 shelters and rescues who received the donated toys were also submitted via social media.


To promote the #igiveafluff campaign, Fluff & Tuff provided its retail partners with promotional and educational materials and engaged its own network of customers and followers.


Edit ModuleShow Tags

Archive »Related Content

3 Issues Creating a Buzz Among Retailers at SuperZoo

Here's what everyone is talking about on the first day of the World Pet Association's annual trade show in Las Vegas.

Global Pet Expo Registration Now Open

The pet industry's largest annual trade show is expected to be bigger and better than ever in 2020.

Zoo Med Labs Releases Five New Food Products

The new products include options for small mammals, turtles, insects and lizards.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags