Fluff & Tuff Launches Social Media Contest
Fluff & Tuff announced its first social media contest, which gives customers and retailers the chance to name the company’s new Sloth toy. The contest will run across Fluff & Tuff’s Facebook and Instagram pages from January 1-26 and will feature special guest, Steve the Sloth. Steve gave his seal of approval to the new toy.
The dog toy company’s owners, Ellen and Chris Lawson, usually use toy names inspired by their own dogs or those of friends and family. They started this tradition with the company’s first toy, Georgia Gator, which was named after their rescue dog. The Sloth, available this April, is expected to be a fan favorite, and the company decided that this was an opportunity to engage its customers in selecting the perfect name.