Fluff & Tuff Reveals 2018 Holiday Charity Toy



Fluff & Tuff launched its 2018 Holiday Charity Toy, Nicholas Bear. 100 percent of proceeds will be donated to animal related charities.


After accepting charity suggestions online this year, Friends to the Forlorn, Lost Dogs of Illinois and Heinz57 Pet Rescue and Transport were named as the beneficiaries. The recipients were chosen at random by Ellen Lawson, Fluff & Tuff owner and CEO.


“When we launched our first Holiday Charity Toy five years ago, our goal was to focus on smaller organizations in which our donations would make a significant impact,” said Lawson. “By reaching out to our social media followers, we were better able to connect with local charities and were thrilled with the number of suggestions.”


Two new holiday products are joining Nicholas Bear: Reggie Reindeer and Candy Cane, which comes in two sizes. They will be available for purchase on Sept. 1. 


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