Freshpet Announces Milestones and New Campaign
Freshpet, Inc. will embark on a new educational campaign called “The Awakening” to inform pet parents about healthier lifestyles and the benefits of fresh foods.
Freshpet, and the fresh pet food category, have grown by 30 percent in the last year, and the company is on track to become a $500 million company in five years or less.
Growth statistics include:
• Over 70 percent of pet owners who try Freshpet become repeat customers
• Freshpet has nearly doubled in business every three years since 2009
• Over 2.5 million households feed Freshpet to their pets
• 83 percent of dog owners reported seeing a visible difference in their pets after using Freshpet
“Freshpet is the pioneer in the pet food space, a category which hasn’t substantially evolved in the past several decades” said John Speranza, vice president of marketing at Freshpet. “At Freshpet, we believe pets are not getting the essential ingredients they need for a healthy, happy, tail-wagging life and our new ‘Awakening’ campaign serves as a catalyst for pet parents to rethink their food choices.”
A national TV campaign will be one of the initiatives about “The Awakening” coming throughout the year. The ads will run for 30 or 15 seconds, and will feature viral user-generated content of dogs reacting in disbelief as they learn about the realities of common dry dog foods.
“There is a gap between what we as pet parents eat and what we serve our pets,” said Speranza. “It’s our mission to close that gap and transform the way we all nourish our pets with fresh healthy food made in a way that’s best for pets, people, and the planet.”