Freshpet Launches Ad Campaign,"Unofficial Holiday Tails"
Freshpet, Inc. revealed its annual holiday advertising campaign titled "Unofficial Holiday Tails."
The campaign features four renditions of children narrating the holiday classics, acted out by dogs with hand actors for a humorous twist. Freshpet embarked on the campaign in hopes of reminding its audience the importance of humor, making memories and family time during the holidays. This is the fifth year Freshpet has produced its classic holiday content and marks the return of its "dogs with hands" videos.
"Our lives can be so busy that we forget what's really important, our family,” said Karina Delaine, senior content strategist of Freshpet. “Freshpet believes 'family' includes everyone we hold dear in our lives, and that includes our pets. This campaign really gets to the core of that message and captures the spirit of the holidays in a fun way."
Freshpet created four videos of children retelling their versions of favorite holiday stories such as Frosty the Snowman and Santa Claus. Dogs are used as the main actors in each story, paired with human hands to display theatrical emotion through gestures and bring the story to life. Freshpet products can be seen in each story, appearing as fuel for Santa's sleigh, the eyes and nose for Frosty the Snowman before coming to life, and as a boobytrap for burglars.
Freshpet launched its first holiday advertising campaign in 2014, with its video, "13 Dogs and 1 Cat Eating with Human Hands," accruing over 15 million YouTube and Facebook views since its posting. The virality of this video prompted Freshpet to begin its annual tradition of creating holiday-centric content. Since 2014, Freshpet has created nine holiday-related videos totaling over 43 million views.
Freshpet's "Unofficial Holiday Tails" advertisements can be found across Instagram, Facebook and YouTube beginning Dec. 9.