Freshpet Reveals Rescue Shelter Funding Program Early



Freshpet unveiled its Fresh Start annual charity initiative, which was moved from September to meet the growing financial needs of shelters during this time.

Created to provide support for overlooked cats and dogs often deemed unadoptable, the Fresh Start initiative originally launched in 2018. It is open to U.S.-based no-kill 501c3 shelter and rescue organizations. Nominations are open from April 30 through May 10, and following the nomination period, voting will be opened to the public from May 11 through May 17. Winners will be announced on May 20, National Dog Rescue Day. Grand prize winners will be selected from five different regions across the U.S.—West, Southwest, Midwest, Southeast and Northeastand will receive $10,000 each.

Freshpet is supporting the Fresh Start program this year with the Wunderdogs! creative campaign. Wunderdogs! calls attention to animals in shelters that are often deemed unadoptable. 

The Fresh Start program has resulted in more than $100,000 in contributions to local non-profit organizations in its first two years. Recipients from last year’s program used the donations to fund medical expenses, rescue animals from poor living conditions and help with general operating costs. 

“There is so much great work happening at the local level to help care for and place rescue animals into loving homes,” said Meriel’ Peterich, Freshpet spokesperson. “That takes resources. And, while fostering is currently up, donations are down at many shelters as a result of COVID-19. Therefore, we’re launching our Fresh Start program early to help ensure shelters can continue to give animals the care they need.” 


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