Fromm Petfest Collects Donations for Hurricane Relief
Fromm Family Foods’ annual Petfest raised donations for those affected by Hurricane Harvey in Texas. The festival took place in Milwaukee, Wis. on September 23rd. Attendees were encouraged to bring pet-related items for donation ranging from blankets, beds and leashes to litter and pet food. In total, more than nine pallets of goods were collected and donated to residents in Texas.
“Hurricane Harvey devastated communities and displaced countless families including their pets,” said Bryan Nieman, brand director for Fromm Family Foods. “As families start to rebuild, the need for support is more important than ever. This year for Petfest we saw an opportunity to engage the community and do some good for those in need.”
For every bag of Fromm food purchased at Petfest, Fromm agreed to give a bag to relief efforts and donated more than 1,000 lbs. of dog food. Fromm also donated more than 6,000 cans of cat food that comprised Kitty City Castle, the centerpiece for a new feline-focused attraction at the festival. These items followed 16 pallets of canned dog and cat food and four pallets of kitty litter that Fromm Family Foods and Pioneer Pet Products previously sent to support hurricane relief efforts in Texas immediately following Hurricane Harvey.
“The important thing to remember is once the waters recede the real work begins,” said Neiman. “Fromm Petfest allowed us to connect with the Wisconsin community and send support to those impacted most greatly by the devastation that followed each hurricane. We were incredibly proud to raise funds while still honoring a new tradition of fun and festivities here in Milwaukee.”