Global Pet Expo 2020 Reveals Post Show Numbers
Andrew Darmohraj, executive vice president and COO of the American Pet Products Association (APPA), revealed that Global Pet Expo successfully wrapped its 16th show with solid numbers during the three-day premier industry event.
Global Pet Expo, presented by APPA and the Pet Industry Distributors Association (PIDA), featured a show floor spanning 354,100 net square feet of exhibit space.
Despite a travel ban due to the coronavirus (COVID-19) outbreak that prevented some of the show’s exhibitors and buyers from entering the U.S., Global Pet Expo continued to demonstrate its importance as a place to do business. Total buyer attendance came in at 6,041, 22 percent of which consisted of international buyers representing 78 countries. Attendees from all 50 U.S. states were represented with an increase of 6 percent from the West Coast specifically, while domestic attendance from mass-market buyers was up 17 percent over last year. Additionally, the show featured 1,066 exhibiting companies with 3,541 booths filled with the latest and greatest in pet product innovations, many of which made their debut at this year’s event.
“The ways in which COVID-19 has changed the world are still unfolding,” said Darmohraj. “And while it wasn’t quite business as usual, we are extremely proud of the Global Pet Expo team for their tireless work to not only adapt to the changing landscape but pull off a safe and productive event with unparalleled show experience.
“With more than 20 percent of buyers registered coming to Global Pet Expo for four or more years consecutively, it demonstrates the vital role this trade show plays for pet retailers. It should also be noted we had 222 first-time exhibiting companies, recognizing Global Pet Expo as an exceptional opportunity for new entrepreneurs and businesses entering the industry.”
Global Pet Expo featured some of the hottest new products of the year in the 45,000 square-foot New Products Showcase. Now in its 10th year, the New Products Showcase “Best in Show” awards ceremony took place on the show floor where awards were handed out to best in show, second and third place winners across nine categories.
The 2020 Global Pet Expo Academy was also a success attracting a record 2,000 attendees. The Academy, managed by PIDA, featured 15 speakers offering 46 hours of free retailer education on trending topics such as marketing, social media, store design and customer service. Likewise, the well-attended 15-minute mini sessions took place in the New Products Showcase, and offered valuable information to attendees in a convenient location on the show floor.
“We’re proud to offer free access to these first-class educational programs,” said Celeste Powers, PIDA president. “This is the opportunity of the year to learn from many of pet retailing’s best-known authorities on a wide array of business-building topics. By providing retailers with this important education, it’s our goal that this information will not only deepen their knowledge but also put their businesses on the road to success in 2020 and beyond.”
Global Pet Expo also received national media attention from outlets interested in sharing the latest trends and products with their audiences. From representatives covering for Forbes, AARP, Reader’s Digest, LA Times, Univision, pet industry trade and consumer publications and more, Global Pet Expo provided informative content on endless amounts of pet products and ownership data. And, more social media influencers than ever before- both pet and human alike- took part in this year’s show. Notable pet personalities walked the show floor sharing their own insights on the latest trends to their large fan bases on social media.
During Global Pet Expo, APPA released its annual pet industry spending figures where APPA CEO Steve King reported that U.S. sales of pet products and services came in at $95.7 billion in 2019. King also released initial findings from APPA’s National Pet Owners Survey Generational Report, a resource with refined data specific to the behavior and preferences of various generations.
“The pet industry is thriving and that is a direct result of passionate pet owners whose wants and needs for their pets continue to drive innovation,” said King. “Our demand for pet products and services very much mirrors those in our own lives, wanting the very best to care for our pets. I’m certain that the level of ingenuity in products we see at Global Pet Expo each year will continue to amaze and inspire attendees for years to come.”
Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. It is a trade-only event and not open to the general public. The 2021 Global Pet Expo will take place Wednesday through Friday, March 24-26, 2021 in Orlando, Fla., at the Orange County Convention Center.