Global Pet Expo, Pet Store Pro Hosting Pre-Show Webinars
Global Pet Expo is teaming up with the Pet Industry Distributors Association's Pet Store Pro free online retail training program to offer pet retailers a series of hosted events to help pet stores be more successful in 2018. Featuring speakers that will be featured at the 2018 Global Pet Expo Academy seminars in Orlando, March 20-23, these free webinars and other special events will offer expert advice on all aspects of the retail business, including marketing, business development, inventory management, staff training and development, finance and visual merchandising.
First up on the schedule is "Modernize your Marketing in 2018 Meet More Customers for Your Pet Store," which will be hosted on Jan. 18, 11:00 a.m. - 12:00 p.m.(EST). Presented by Lynn Switanowski, founder and president of the Creative Business Consulting Group, a Boston-based retail strategy consulting firm, this webinar will focus on setting up a replicable social media strategy that best utilizes the latest platforms to connect with customers every single day. Retailers will learn how to determine where their customers are getting information on social media about pet brands and how they are engaging with those businesses every single day. They will also learn how to use valuable tools to set up their own targeted marketing campaigns via social media to reach customers more effectively.
To register for this FREE seminar, visit globalpetexpo.org.