Global Pet Expo Reports Record-Setting Year
Global Pet Expo 2016 experienced record-setting attendance and new product launches during the three-day show. Presented by the American Pet Products Association and the Pet Industry Distributors Association, the show featured more than 320,000 net square feet of exhibit space, nearly 10,000 feet larger than 2015, to accommodate the growing numbers in booths and attendees.
This year saw an 8.4 percent increase in the number of domestic buyers to 4,679, with a total of 6,170 buyers in attendance. The show also hosted more than 3,000 new product launches, 1,097 exhibitors and 3,218 booths sold, the highest post-show numbers to date. Total show attendance came to 15,478.
“For the exhibitors, this is their opportunity to debut the hottest, newest products at the industry’s first show of the year, which is why we consistently enjoy increased buyer attendance each year,” said Andrew Darmohraj, executive vice president and COO of APPA. “It is incredibly rewarding to experience continued growth and recognition for the Show that has become THE must-attend industry event of the year.”
Making it a truly global show, 21 percent of exhibitors were international, while 24 percent of buyers were from outside the U.S.
The 2016 show also saw record-setting media attendance ranging from pet industry specific magazines and bloggers to major national media outlets like The TODAY Show, ABCNetwork and Fox & Friends. Celebrities like Lisa Vanderpump, Outkast’s Big Boi, Pit Boss Shorty and Christie Rampone also made appearances at this year’s event.
The show’s social media impact and presence also grew, with attendees sending 5,031 tweets using the official show hashtag, #GlobalPetExpo, generating more than 33 million impressions and reaching more than 5.4 million people. Global Pet Expo’s Twitter page garnered more than 330 new followers, totaling more than 6,900 followers, and Facebook grew by 1,600 to reach nearly 28,000 likes. Global Pet Expo’s YouTube channel experienced a surge as well, with more than 700 views of the show’s exclusive Global Pet Expo TV.
The 2016 show featured more new product launches than any other show in the industry, and had 950 entries in the 30,000 square-foot New Products Showcase alone.
“The level of diversity and innovation in new products launched at Global Pet Expo never ceases to amaze me,” said Darmohraj. “This was another fantastic year filled with everything from high tech and high end products to those that leave people thinking ‘why didn’t I think of that?’”
“This year’s show once again demonstrated that there are literally endless opportunities to bring to market products that make owning a pet a more enjoyable, rewarding experience and, in many cases, just plain fun.”