Going the Extra Mile for Pets
Traveling with dogs is on the rise and hotels are taking specific measures to meet this influx of furry guests. By teaming up with pet product companies, hotels are now offering special accommodations and goodies for canines. These partnerships are advantageous for product promotion and help hotels cultivate a pet-friendly image.
Even though The James Hotels already has locations that welcome pet guests, the hospitality chain decided to take its animal amenities one step further by partnering with The Holistic Home Company, a home and pet goods company based in Brooklyn, N.Y. The Holistic Home Company now provides products for pet guests at The James Hotels’ NoMad location in New York and The James Chicago. Every pup staying at either of these hotels will receive a Dog Calming Spray and a Dog Paw Balm.
The Dog Calming Spray uses soothing essential oils from lavender, Roman chamomile and clary sage to reduce stress. The Dog Paw Balm is made with beeswax, coconut oil, olive oil, vitamin E oil and Shea butter. It protects and heals damaged paw pads. Both products are meant to reduce anxiety and discomfort related to travel.
The pup package offered at the Canopy by Hilton hotels is also designed to make pets’ trips easier. Through its Paws in the Neighborhood initiative, Hilton’s lifestyle hotel brand teamed up with Planet Dog to create a gift bag that includes a cinch pack, a Planet Dog Orbee-Tuff Ball, a treat, a pickup bag dispenser, a dog guide to the neighborhood, and an eco-friendly leash and collar from Planet Dog’s hemp line. Each dog-friendly hotel room comes equipped with a dog bed, placemat, Planet Dog food and water bowls, and a door hanger that says “Woof!”
But what do these partnerships mean for the pet industry as a whole?
With pet mobility on the rise, more hotels may begin to seek relationships with pet product manufacturers. These mutually beneficial partnerships help pet companies boost brand recognition, while allowing hotels to attract new, animal-loving guests.
In turn, an increase in pet-friendly hotels can represent a valuable opportunity for retailers by spurring sales of pet travel products. Carriers, collapsible bowls, calming aids, and easily transportable beds are all product recommendations that retailers can provide to pet owners looking to take their furbabies on the go.
Ultimately, this intersection of the pet and hospitality industries reflects the growing importance of animal companions. Cross-sectional partnerships between pet companies and those of other industries may become increasingly common. Business sectors that were once human-exclusive may now find that in order to cater to customers, they must accommodate the needs of their furry friends.