Good Boy Studios Adds To Executive Board
Good Boy Studios welcomed Michael Crawford to its executive board as a strategic advisor.
Crawford, former vice president of digital, data insights and communications at Nestlé Purina, led and championed Purina’s enterprise-wide strategy, market intelligence planning and critical innovative business development initiatives, including key pet partnerships and the implementation of data-driven decision making. During his 35-year tenure, he also contributed to the expansion into retail channels and the integration of e-commerce capabilities across all platforms.
“We’re very excited to join forces with an exemplary industry leader who crafted the marketing and digital data strategies for one of the world’s most successful pet brands,” said Viva Chu, CEO of Good Boy Studios. “Michael’s guidance will be invaluable as we continue to realize our mission to become the leading digital marketing and data-driven platform for pet businesses in all channels, including retailers and mobile devices.”
Good Boy Studios is the originator of Pet Parade, a pet social media and mobile app. With its proprietary audience and targeting, the Pet Parade Online Marketing Platform enables the company’s brand partners such as Earth Animal, Stella & Chewy’s, Pet Krewe, Tall Tails Dog and others to reach millions of pet owners and drive brand awareness and omni-channel traffic and sales.