Good Boy Studios Celebrates 50th Brand Partnership



Good Boy Studios (GBS) partnered with its 50th brand, Stella & Chewy’s

GBS joins forces with this brand through its mobile app, Pet Parade. The app will showcase Stella & Chewy’s, a provider of premium pet food nutrition, to Pet Parade’s millennial pet owners nationwide with engaging games, contests and more. 

The system has garnered more than 36 million impressions a month to a specifically targeted an engaged audience, connecting pet brands and retailers to prospective new consumers through a new medium. Recognizing pet-industry market shifts, GBS is collaborating extensively with other leading pet brands, such as Earth Animal, Charlee Bear, and Health Extension.

“Since our debut, a lot of hard work, collaboration and teamwork have brought us to this momentous occasion,” said Viva Chu, CEO and co-founder of Good Boy Studios. “Our vision is to connect millennial shoppers with brands they love, like Stella & Chewy’s, in a fun and engaging way.”  

The Pet Parade Online Marketing Platform is specially designed for pet brands, retailers and service providers to drive brand awareness, as well as online and in-store traffic, using its omnichannel advertising solution and Pet Parade mobile app. The growing platform accelerates a brand's bond, reach and engagement with Pet Parade's audience of pet lovers. 

Pet Parade’s proprietary Pet Demographics  targeting technology allows pet brands to segment based on pet profile data, such as lifestyle, breed, gender, age, weight, fur type, and health conditions. In addition to building targeted brand awareness, Pet Parade uniquely helps with new product launches, sampling, and customer survey/insights. As importantly it also can drive traffic in-store to your retail partners, or to your website for store locations, email sign-ups, discounts, and product information.

Some of the additional omnichannel marketing capabilities enabled through the use of Good Boy Studio’s Pet Parade Online Marketing Platform include new product sampling, email acquisition, customer insight surveys, and mobile coupon distribution and redemption driving to retail or online channels.


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