Google Says Americans Want Safer Cars for Pets
For many owners, pets are family, so it’s no surprise that they’re treated like precious cargo while on the road. In fact, according to a new report from Google, Americans are obsessed with making their cars safer for pets.
The 2018 Google Auto Trends Report revealed that dog hammocks and other pet-friendly accessories were amongst the top searches for vehicles from U.S. consumers. The report collected two years of Google search and YouTube data from over 1,000 users in the U.S., Germany and Japan.
“When it comes to the US, pets are a huge market: Starbucks is offering ‘Puppuccinos.’ There’s farm-to-table pet food,” says Yarden Horwitz, the trendspotting lead for Google in a statement for The Verge. “Consumers are also going to figure out how to enhance the driving experience for the pet who is their newest family member. Millennials are thinking of pets as their family members, so they are going to rethink how a car is being used by pets.”
The report illustrates an increased awareness among pet parents about car safety for animals, which is great news for retailers. Manufacturers also seem to be taking notice as more companies invest in creating better performing car safety accessories for pets.
Volvo, for instance, recently refreshed its line of official dog safety products, such as dog gates, cargo area cages and harnesses that seamlessly integrate with Volvo vehicles. The automaker also announced a new partnership with The Petfinder Foundation to raise money and awareness for dogs in need at the 2018 Chicago Auto Show.