HABRI Releases Video for Pet Effect Campaign


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The Human Animal Bond Research Institute (HABRI) debuted its latest installment of The Pet Effect campaign, which highlights the benefits of having pets at work. 

 

“With millennial pet owners driving demand for more pet-friendly offices, The Woofice campaign is incredibly timely,” said Steven Feldman, HABRI’s executive director. “It is HABRI’s genuine hope that The Woofice videos and campaign content catch on and inspire people to take steps to create pet-friendly workplaces, so that the benefits of strong and healthy human-animal bonds can not only be experienced at home but also every weekday from 9 to 5!”

 

The Woofice video combines research supporting the benefits of pet-inclusive workplaces with tools for offices that want to become pet inclusive. It features a series of vignettes designed to pay homage to the TV show, The Office, while delivering research-based messages about the positive impact of pets in the workplace.

  

“The Woofice video is a fun way to educate employees and HR professionals on the importance of pet-inclusive workplaces for greater productivity, enhanced employee engagement and improved relationships in the office,” said Feldman. 

 

The Woofice campaign includes data on pet-inclusive workplaces, which found that pet-friendly companies are more likely to attract, engage and retain employees. The Woofice starter kit provides information on how employers can support pet-owning employees by instituting pet-friendly policies and pet-supportive benefits.

 

The Pet Effect is an educational campaign, created with Zoetis Petcare, dedicated to sharing knowledge and data about the benefits of the human-pet bond. 

 

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