Heads Up For Tails Enters U.S. Market



India-based Heads Up For Tails launched its dog accessories brand into the U.S. consumer pet industry. The line includes dog apparel, customized beds, collars, charms and more.

Rashi Narang, Heads Up For Tails founder, grew up with a passion for dogs and knew she wanted to do something surrounding the pet industry. After studying human resource management at the London School of Economics, Narang was not fulfilled with her career and decided to pursue what she was passionate about. She launched Heads Up For Tails in India in 2008.

“I am so excited to be entering the American market,” Narang said. “From launching in India and becoming a nationally recognized brand, I am looking forward to seeing our expansion and reaching the same potential here in the United States. We have a great vision of what we want to accomplish and are looking forward to providing American consumers with high quality, stylish and affordable pet products.”


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