Holistic Health Extensions Rebrands with Help from Partner



Holistic Health Extension, with help from Matrix Partners, is in the process of modernizing its warehousing and distribution operation, expanding its sales force and extending its presence into new distribution territories.


Tasked with increasing awareness and sales, Matrix Partners revamped the look of the company’s dry and canned food portfolio, as well as its supplement line, and redesigned everything from packaging and sales support materials to advertising and merchandising aids. The Matrix team was also responsible for public relations and completely remodeling the Health Extension trade show booth, which debuted at Global Pet Expo 2017.


“Our primary objective was to make the brand contemporary, relevant and appealing to parents who really care about the health of their pet,” said Rebecca Tomala, Matrix Partners vice president and account supervisor. “Based on the incredibly positive reception from trade and retail customers over the past two years, it would seem that our brand-building efforts have met with considerable success.”


Matrix Partners developed and implemented successful marketing initiatives for some of the industry’s most influential pet product brands.


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