Hollywood Feed Makes Another Acquisition



Memphis, Tenn.-based Hollywood Feed acquired Atlanta-based Rucker Pet, bringing Hollywood Feed’s Atlanta store count to 16 and its nationwide store count to more than 80.


“We initially became interested in Rucker because they are the premier family-owned pet retailer in the region,” said Shawn McGhee, president of Hollywood Feed. “Once we got to know them, we realized how much we are aligned in terms of philosophy, work ethic, support of local rescues and a dedication to quality, holistic offerings.”


All four of the Rucker Pet stores are part of the acquisition, including Hammond’s Crossing, Kelly Mill and Windermere, all located in Cumming, Ga., and Laurel Springs, in Suwanee, Ga.


Hollywood Feed will offer positions to all Rucker Pet employees on staff. The company successfully integrated other brands into its pack via prior acquisitions including All About Pets, Hollywood Petstar, Premium Pets, Bark ‘n Purr and Pawtique.


“The recent trend of regional brands consolidating made the timing right for this latest acquisition,” said McGhee. “A key component to our growth is strategic acquisition of like-minded brands in pet-friendly markets, and Atlanta tops that list.” 


Hollywood Feed is continuing its own growth in the Atlanta area with plans to open eight new stores in the coming months. Once complete, the Atlanta-area Hollywood Feed store count will be just under 25 stores after entering the market less than two years ago.


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