How Manuka Honey is Changing the Grooming Category



While honey has long been a popular healthcare aid—just ask the ancient Egyptians—one particular type of honey has been generating quite a buzz in the wellness community over the past few years, and for good reason.


“Manuka honey is special because it contains a high concentration of methylglyoxal (MG), an organic compound shown to be effective against dozens of species of bacteria, and contains four times the vitamins and minerals of regular honey, including vitamin B, vitamin C, zinc, iron, magnesium, copper and potassium,” says Tom Wien, director of marketing for Cardinal Pet Care.


Because of these attributes, Manuka honey—which is made by bees that pollinate the manuka shrub native to New Zealand—offers an extensive list of health benefits. This amazing ingredient has caught the attention of a variety of media outlets focused on human health. Women’s Health, Prevention, Dr. Oz and many others have reported on the unique benefits of Manuka honey, but it’s no longer just humans who are reaping these benefits.


Understanding the impact that it can have on pets’ skin, coat and oral health, Cardinal Pet Care has created a line of grooming products that blend Manuka honey with other natural and organic ingredients to create the company’s exclusive Honey Hygiene—a new nature-based approach to caring for pets’ coat, skin, and teeth and gums.


“Found only in EcoBath products, Honey Hygiene provides a gentle but effective way to heal, cleanse, moisturize and beautify ‘inside and out,’” says Wien. “The central ingredient in all EcoBath product formulations is Natural Manuka Honey to help with healing. In EcoBath hair and skin products, this is blended with Organic Hempseed Oil for moisturizing and Organic Chamomile Extract for conditioning.  Also added are Organic Sage Leaf Extract for natural cleansing and Aloe Vera to prevent itching and reduce dandruff.”


In its EcoBath dental products, Cardinal utilizes the unique properties of Manuka honey to not only help heal gums, but also harden teeth and help rebuild tooth enamel. Other nature-based ingredients are included in EcoBath dental products to freshen breath, and the EcoBath Dental Water Additive even contains glucosamine, which helps support joint health.


Cardinal Pet Care’s handcrafted EcoBath Manuka Honey Pet Grooming line includes:


Shampoo that replenishes a coat’s moisture, boosts shine and helps heal skin.


Conditioner that adds softness and flexibility, fights brittleness and helps heal skin.


Detangling Spray that helps coats feel silkier, giving it flexibility and improving combability while boosting shine.

• Anti-itch Spray that reduces irritation, calms skin and attracts moisture to fight dryness


• Dental Care Water Additive that contains glucosamine to help with joint health.


Tooth Gel that helps heal and soothe gums, naturally sweeten breath and rebuild enamel.


Of course, all of products in the the EcoBath Manuka Honey Pet Grooming line are made with the same safe, ecofriendly manufacturing practices that have set Cardinal Pet Care apart for years.


“Sustainability and safety are very important to the pet parents that designed the concept for EcoBath,” says Wien. “All EcoBath Manuka Honey pet grooming products are manufactured at Cardinal Pet Care’s family owned, solar-powered facility in southern California, thus reducing a consumer’s carbon footprint. In addition, pet parents can feel good about the earth-friendly, pet-safe EcoBath products, knowing they are free from parabens, sulfates, cyclic silicones, DEA/MEA, petroleum, harmful colors and fragrances.”


Cardinal Pet Care is also making a social impact with its EcoBath line by sponsoring adoption events and donating products to animal shelters and rescue groups around the U.S. through its Sweet Dogs For A Sweet Cause charity initiative.


“As a longtime manufacturer of pet shampoos and conditioners, we know how proper grooming can transform an overlooked shelter pet into one so cute and appealing that she immediately gets adopted,” says Tony de Vos, president of Cardinal Pet Care. “So when we came out with our EcoBath Manuka Honey line, we decided to donate these products to shelters in the hope this would contribute to more rescue pets becoming well groomed and finding homes. 


“We also know there are many pet parents who don’t have the means to care for their dogs properly, and may at times rely on animal welfare groups to help them out. Our donated EcoBath products can be used by shelters for this purpose too, and given to people who can’t afford to buy quality grooming products for their pets.”


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