How Much Are Pet Owners Spending Online?
Online shopping is on the rise among pet parents, and it shows no sign of slowing, according to a new report from Packaged Facts.
According to the report, U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition, online sales of pet products reached an estimated $11.4 billion in 2019. That’s up from $9.5 billion in 2018, and $3.2 billion in 2015. By 2023, internet sales are expected to account for 26 percent of the market.
“E-commerce success with pet products, primarily from Chewy and Amazon, has permanently made the pet products market omnichannel,” said David Sprinkle, research director at Packaged Facts. “This transformation has been sealed by current online strategies of brick-and-mortar based retailers such as PetSmart and Walmart and of specialty brands and products.”
American pet-owning households that shop online are expected to spend $744 on pet products, according to the report. That’s almost equal to the $771 average annual spending on pet products by pet-owning households in the U.S. overall.
The report also found that 43 percent of internet consumers shop for pet products on pet specialty websites while 41 percent buy pet products on general store websites (i.e. Walmart.com).
One of the biggest reasons for shopping online was to save money. Almost half of survey respondents (49 percent) said they are looking for lower prices, special offers and sales when purchasing pet products on the internet. Only 44 percent of pet superstore shoppers said the same things. Another key finding: 36 percent of online shoppers said they are spending more than they used to on their pets compared to just 30 percent of pet superstore shoppers.