How Pet Stores Will Benefit From the Adoption Surge
With the government recommending social distancing and self-isolation, it’s getting harder for animal shelters and rescues to keep a full staff in their buildings. As these sanctuaries continually ask their local communities for help clearing their facilities, America is responding by adopting and fostering animals in droves—and pet retailers will benefit.
Whether it’s their first or fifth dog, pet parents are going to need to stock up on products for their new pet’s needs. While food is the obvious necessity, treats and toys will see an uptick in sales, along with leashes, collars and harnesses as pet parents take their dogs on more frequent walks.
While the initial surge for necessities will help retailers in the short term, working with customers through this difficult time will build a solid foundation for a relationship that will continue for years to come. Though seasoned pet parents already have a bond with their local pet store, those new to dog ownership are a blank slate. Pet stores need to adapt and lean into social media marketing to get their brand out there and beef up their services for online and phone ordering, and contact-free delivery. One pet store in New Jersey even has its employees meet customers out front, get their lists and do the shopping for them.
This sharp uptick in fostering and adoption stems beyond a desire to assist shelters/rescues and, no, I'm not talking about the three months of free beer incentive. Pets are known to reduce feelings of loneliness and isolation in their owners and in these unprecendented times, everyone is in need of a little extra love—and retailers are need of a little extra money.