How You Can Help Save Lost Pets



Every year, approximately 10 million dogs and cats are lost or stolen in the U.S. according to the American Humane Association. However, only 10 percent make it back to their homes.  


Identification is a major factor in whether or not a pet is safely returned, so Embrace Pet Insurance took a closer look at how owners ID their furry friends with a survey of 3,000 pet parents.


The survey found that more than 57 percent of respondents utilized both an ID tag and microchip to identify their pets, 20 percent ID their pets with just a microchip,10 percent solely rely on an ID tag, 4 percent employ a GPS tracking collar, and 3 percent don’t use any form of ID.  


Retailers can help with the efforts to minimize the number of lost pets every year by encouraging prevention practices. Here are a few simple steps you can take in your store:


1. Offer ID Tags

Create displays of customizable ID tags or invest in an in-store engraver. Simply offering these products can serve as a friendly reminder to pet parents.


2. Create New Pet Parent Displays

Encourage newly minted pet owners to stock up on all the necessary supplies – including ID tags – with a special product display.


3. Host a Microchip Event

Make it convenient for customers to get their pets micro-chipped by partnering with a local veterinarian or shelter to host an in-store event.


4. Spread the Message

The easiest way to keep pets safe is by keeping customers informed. Hang up in-store signage, offer brochures, share reminders on social media and include notes in your email newsletter – whatever it takes to get the word out about the importance of pet ID tags and microchips.


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