How to Protect Pets’ Smiles



Is Fido or Fluffy suffering from a bad case of halitosis? While pets aren’t known for having great breath, it may actually be a sign of poor oral health.


Since February is National Pet Dental Health Month, it’s the ideal time for retailers to address this issue with their customers. Here are a few ways you can promote pet’s oral health and remind pet parents about the importance of proper dental care.


1. Educate consumers about pet oral health

Retailers can use this opportunity to be a resource to customers by offering key facts about dental care for pets. Create signage, handouts or social media posts covering the signs of poor oral hygiene, including:

  •  Bad breath
  •  Loose or discolored teeth
  •  Excessive drooling or dropping food
  •  Bleeding from the mouth
  •  Mouth sensitivity or pain
  •  Loss of appetite or weight

Customers should also be educated about the potential health risks of neglecting pets’ dental health. One of the most common conditions is periodontal disease, a gum infection that affects four out of five dogs over the age of three. Untreated infections or disease can lead to more severe problems with the kidney, liver or heart.


2. Teach pet parents to brush pets’ teeth

To prevent build up of plaque and bacteria, pets need their pearly whites brushed on a daily basis – just like humans. Retailers can help by holding live tooth-brushing demonstrations, sharing how-to videos or even just providing in-store reminders about brushing.


3. Promote dental hygiene products

Use the month of February to put a spotlight on pet dental products, such as toothbrushes, toothpaste and chew treats. Build a special display, offer a combination discount on toothbrushes and toothpaste or highlight dental products in an online newsletter. Not only is this a great tie-in to drive sales, it also means brighter smiles (and better breath) for your four-legged customers.

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