How to Use Instagram to Your Company's Advantage
In this day and age, having some sort of a social media presence is essential for just about every small business. It allows you to interact and engage with new and existing customers on a more personal level, and it enables you to promote and advertise sales and products. While Facebook is still the top choice among most retailers, there’s another player that’s stepping up to bat.
OffLeash Communications’ 2019 Pet Industry State of Instagram Report explores the popularity of Instagram and provides research-based marketing tips on how to properly use the platform to your company’s advantage, including tips on how to maximize engagement and increase your follower count.
Essentially, there’s two ways new people are going to land on your page: they’ll find you on their own or you’ll pay them. Don’t even bother shelling out a couple dollars for a few bots to hit the follow button; put your time and energy into increasing your organic follower count. Some of the best practices that will help your account grow organically include posting branded, high-quality, visually-consistent content to highlight your brand’s voice; taking advantage of hashtags and location settings to show up on the discovery page; and taking advantage of analytics to ensure you’re posting at peak times to maximize engagement.
In order to use Instagram in the most efficient and effective way, you should refresh your content and strategies annually, collaborate with well-aligned micro-influencers and brands to find new audiences and broaden your reach, build up anticipation for upcoming products and announcements, monitor your insights and, of course, tell your story.
While it may seem like one of the more elusive social media platforms, Instagram is a growing powerhouse that you don’t want to miss out on.