Hyper Pet Acquires Aussie Naturals, Outback Jack, Wild Eats


Published:

 

Hyper Pet acquired three ABO Gear brands: Aussie Naturals, Outback Jack and Wild Eats.

“This expansion is great news for Hyper Pet and provides us the opportunity to strengthen our product offerings in the all-natural, eco-friendly and dog treat categories, among others,” said CEO Tim Blurton. “We were very impressed by the innovation behind ABO Gear’s product development and design and know they’ll fit perfectly into our growing range of products that work to strengthen the bond between pets and their owners.”

Julian Morton, founder and entrepreneur behind ABO Gear, will continue with the company, focusing on product development and sales.

“This deal was a great match for our complementary brands and will bring significant benefits from Hyper Pet’s infrastructure and strong customer relationships,” said Morton.

“We have admired Julian’s business for some time and are now delighted to bring his brands under the Hyper Pet umbrella,” said Peter Haabestad, managing partner of Guardian Capital Partners, the private equity sponsor backing Hyper Pet.

 

Edit ModuleShow Tags

Archive »Related Content

Einstein Pets Juniors

Juniors from Einstein Pets are healthy, all-natural treats that come in small, convenient pouches.

Dental Care Bones

Swedencare’s Dental Care Bones contain PlaqueOff, a natural powder made from kelp that promotes dental health.

Reflective Collar

Angel Pet Supplies’ Reflective Collar for dogs is made of top-grain leather and stainless steel hardware.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags