Identity Pet Nutrition Enters the Market



Jeremy and Trevar Petersen, founding members of Wild Calling! and Zoic branded pet foods, have formed Identity Pet Nutrition, LLC. This summer, the new company will launch 16 sustainable and responsibly sourced canned dog and cat food diets.


After separating from Wild Calling Pet Foods, LLC in May 2017, the Petersens applied for the trademark Identity in August 2017. Identity’s upcoming product launch includes 95 percent high-meat diets available in Chicken, Turkey, Beef, Pork, Duck, Lamb, Salmon & Herring, and Quail & Turkey Recipes. The canned diets utilize meat, poultry and fish proteins that are responsibly raised, free-range, grass-fed, hormone and antibiotic-free, and human-quality. The company plans to launch treats and freeze-dried diets by early next year.


“It’s our goal to be the leader in what we recognize as an emerging niche within the pet industry by developing a portfolio of responsible, sustainably-sourced, highly nutritious products offering comprehensive health and wellness benefits for companion pets and their owners,” said Jeremy Petersen. “We plan to first disrupt the can segment followed by the freeze-dried and treat segments.”


Identity also promises commitment to customer service and a genuine, honest business strategy focused on transparency. More information about Identity can be found at the company’s SuperZoo booth #222.


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