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The Company of Animals Establishes MAP Policy

The Company of Animals announced the adoption of a minimum advertised pricing (MAP) policy designed to create a level playing field for all North American retail partners, as well as preserving the integrity of the company’s brand.

Kent Pet Group Hires FDM Channel Director

Getz has previous experience within different KPG channels.

Health Extension Implements MAPP TRAP System

Health Extension has strengthened its commitment to a minimum advertised pricing (MAP) policy, which has been in place for a year, by implementing MAPP TRAP, an online price monitoring and enforcement software system.

Petco Acquires PetCoach

As part of the acquisition, Brock Weatherup, PetCoach co-founder and CEO, is joining Petco as its executive vice president, strategic innovation and digital experience.

Tuffy's Pulls Relationship From Chewy

Tuffy’s Pet Foods, maker of Nutri Source, Pure Vita, Natural Planet, Tuffy’s Gold, Supreme Quality Pet Foods and Premium Tuffy’s brands, has decided to pull its relationship from Chewy in response to Chewy’s acquisition by PetSmart.

Petland Hosts Fifth Annual Dog Breeder Symposium

More than 200 professional and hobby breeders from three states were in attendance for the breeder education event geared toward the continual improvement of dog-breeding standards.

Bella & Beau Brings Pet Collar Charms to the Market

Bella & Beau is bringing the charm bracelet market and the pet jewelry market together, offering charms that fit both bracelets and the company’s specially designed leather dog collars.

Earth Animal Joins the Pet Sustainability Coalition

Many of the company’s guiding principles were built on a social and environmental foundation. As a member of and with support from PSC, Earth Animal will be able to create and implement sustainable business practices to improve their impact.

InClover Debuts New Packaging and Logo Redesign

The formulas will remain the same, but with updated labels and targeted messaging. The new design was driven by industry research and retailer input.

PetSmart Reportedly Acquires Chewy

The acquisition is expected to close by the end of PetSmart’s second fiscal quarter of 2017.

PIDA Revamps "The Power of D" Campaign

Originally introduced more than a decade ago, the revitalized program features a new brochure, accompanying videos, articles and case studies.

Parkers Pet Provisions Acquires Complete Natural Nutrition

Parkers Pet Provisions has acquired Complete Natural Nutrition, which houses brands like Pill Buddy Naturals, Off Leash, Cheese Please, Crunch Skins, Terrabone and more.

Mad About Organics Redesigns Packaging

The company is now able to re-label its entire flea, tick and insect repellent products that meet the EPA’s minimum risk requirements and are exempt from registration.

P.L.A.Y. Announces Winners of Scholars Helping Collars

Each year, P.L.A.Y. awards a $1,000 scholarship to a student who best exemplifies the company’s animal rights beliefs and who best describes, through an essay entry, the impact they have made on animal welfare in their community.

West Paw Introduces MAP Policy

West Paw Design has introduced an advertising policy including minimum advertised price (MAP) that will go into effect on May 1, 2017.

Barkworthies Kicks off Shelter Program

As part of Barkworthies’ Chews Rescue campaign, the company has pledged to cover the adoption costs for eligible dogs at three shelters—Chicago Canine Rescue, One Tail at a Time and Austin Pets Alive!—over the weekend of April 30, to promote and support Adopt a Shelter Pet Day.

Dog Bark Naturals Partners With Pet Food Experts

Dog Bark Naturals has a new distribution partnership with Pet Food Experts.

The Honest Kitchen Appoints New Executives

Michael Greenwell, previously the company’s president, has been promoted to chief executive officer, managing the company’s overall operations, development and strategy. Lucy Postins, founder, is now the company’s chief integrity officer, and Nate Kredich is the new chief operating officer where he will lead the company’s daily operations.

GAMMA2 Hires Vice President of Sales

Witte joins GAMMA2 with 15 years of pet industry experience and more than 25 years in overall sales experience with companies such as Vital Planet, Petstages/Outward Hound and Flexi USA.

PillStashios Enters the Pill Container Market

PillStashios are designed to lock in scent and taste while providing an easy way to hide medicines, vitamins and supplements so dogs willingly take them.
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