International Pet Group Signs Garfield Licensing Deal
International Pet Group has inked a deal to create and distribute a line of new pet products for Paws, Inc., licensor of Garfield property and associated Garfield characters.
“There’s no question that Garfield is beloved by fans worldwide, and we know that there are major projects in the works that will be launching in the next year that will expand the fan base even further,” said David Ezra, CEO of IPG. “We are thrilled to have been selected as the licensee of choice for the brand’s new pet product line. We’re completely confident that our new products, launching this summer at SuperZoo, will make a big splash in the industry.”
A multi-Emmy winner, movie and comic strip star, subject of hundreds of books and Facebook phenomenon with nearly 17 million fans, Garfield is a beloved orange tabby cat known for his laziness, sarcasm and love of food. The Garfield strip is read by more than 200 million people each day in 42 languages.