Jones Naturals Reveals Brand Refresh



Jones Naturals, LLC recently refreshed The Country Butcher brand. The brand restage includes a new logo, website support and a celebration of the company’s 160-year history as meat cutters and butchers.


“We believe in producing quality made goods that you can feel good about giving your pet,” said Jones Naturals president and CEO Joe Wallington. “Using locally sourced, natural U.S. ingredients has helped us ensure that The Country Butcher brand delivers the highest quality and freshest cuts of meat for a great chewing experience for dogs. That tradition of excellence is reflected in our new packaging and our new website.”


Since the 1850s, The Country Butcher has emerged from six generations of butchers and a hometown meat market to the leader in natural, 100 percent American-made dog treats and chews. That heritage continues today from America’s heartland, with more than 85 body part meat cuts, chews and snacks for dogs of all sizes. The Country Butcher dog treats and chews, which include several ingestible rawhide alternatives and stuffed products, are baked \with no artificial ingredients.


“We work with 27 certified, U.S.A.-raised and sourced meat packers and ranches for all of our meat ingredients,” Wallington said. “We are committed to using only American-sourced natural products and an unmatched track record of 99.9 percent on-time delivery. The new Country Butcher website with a dedicated retail portal is the latest arm of product and marketing support we offer to retailers.”


Edit ModuleShow Tags

Archive »Related Content

The Pet Leadership Council Partners with GreaterGood

The companies are joining together to help animals in need.

What is Ron Coughlin's Vision for Petco?

In an interview with Pet Business, the CEO discussed how the big-box pet store chain is evolving.

Essential Pet Products for Emergencies

Retailers should build an emergency section in their stores to help customers with disaster preparations for their pets.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags