Ethical Launches Purina Accessories
BLOOMFIELD, N.J.—Ethical Products, Inc. has signed a licensing agreement with Nestle Purina PetCare to bring pet toys, feeding dishes, collars and leashes under the Purina brand name to the pet industry.
The products will feature the “Purina” red and white checkerboard logo, along with distinctive designs and packaging to ensure coordination with Purina’s current product offerings for maximum impact at retail. Pet-centric packaging with copy that speaks from the pet’s perspective, will also differentiate the line and make it unique.
For more information, visit www.ethicalpet.com.