July 2015

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In this Issue

Enriching Playtime

Robert Miavitz, president and owner of Jolly Pets, discusses trends in the dog toy category and how the company can help retailers increase sales.

A Dynamic Approach

Ernie Katris, managing partner for Elive, discusses how the company utilizes passion and creativity to develop a diverse range of products that solve problems for pet owners.

Maximizing Impulse Sales

Follow these eight steps to effectively capture revenue-generating impulse sales in your store.

Lessons from the Past

The pet industry can learn a lot from how the plastics industry mishandled its fight against dangerous activist propaganda.

Sustaining Success

Samuel Cohen, vice president of marketing and sales for Healthy Pet, discusses what sustainability means in the pet products arena, and why retailers should care.

Baked with Love

Whether it is through homemade treats or donations to local shelters and rescues, Barks, Bones, & Biscuits Bakery—the 2015 Retailer Excellence Award winner for Community Service Excellence—is helping make sure North Carolina's dogs get the care they need.

Hidden Gold Mine

Ed Sayres and PIJAC's government affairs team summarize the powerful, but sometimes overlooked, legislative resources available to its members.

Originator and Innovator

Manfred Bogdahn, inventor of the flexi retractable leash, discusses how his company continues to drive success for pet retailers with best-in-class products and merchandising solutions.

Credit Crisis

Retail pet businesses could pay a high price for not adapting to evolving credit card technology.

A Family Celebration

Mud Bay's annual Mudstock event gathers every member of the chain's staff for a day of learning, team-building and fun.

The Lowly Roach

The oft-maligned roach is here to stay, so retailers might as well profit from the inherent-and perhaps surprising-upsides to having roaches as pets.

Starting from Scratch

Cat scratchers play an important role in cats' lives, and not surprisingly, this category can be a strong profit generator for retailers.

Jumping into the Pond Business

Retailers can reap many rewards-including much desired profit-by getting fully immersed into the pond segment of aquatics and offering a comprehensive selection of livestock.

Investing in Retention

Understanding that its staff is its biggest asset, Mud Bay goes above and beyond to make sure that every employee feels valued.

Raising Expectations

Baked and gourmet treats thrive as consumers seek special items for their pets that are both nutritious and decadent.

A New Beginning

Besides bringing joy to the household, Mickey is a testament to the amount of money consumers will spend on their new pets.

The Wilder Side of Protein

Today's pet parents are not just bringing home the bacon, they are bringing home the wild boar-and bison, ostrich or kangaroo-as exotic-protein pet diets gain popularity.

The Mud Bay Experience

After spending several weeks exploring just about every facet of the Mud Bay retail operation, I came away with one burning question. Can they please open a store in my neighborhood?

Poison Prevention

Occurrences of heavy-metal toxicity in pet birds may be rare, but pet owners should still know how to prevent it and what to do if it happens.

Taking Ownership

Mud Bay is giving its staff a bigger stake in the chain's success by instituting an employee stock ownership plan.

Supplements from A to Z

There are a number of dietary supplements available that retailers can recommend to their small-animal-owning customers.

A Passion for Pets & People

Mud Bay’s focus on doing what is best not only for pets, but also for its employees, has helped it become the Pacific Northwest’s premier independent pet retail chain
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