July 2016

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In this Issue

Honest to Goodness

Lucy Postins, founder and CEO of The Honest Kitchen, discusses how her company is raising the bar in the pet health food category.

Inside Job

When pet owners get the urge to groom their pets themselves, they will need the right tools and perhaps some guidance to get started.

A New Breed?

While many Millennial consumers—born approximately between 1980 and 2000—want us to believe that they act totally different than previous generations, there are more and more signs that they do not.

The Scoop on Litter

With more cat litter options available than ever before, it’s up to retailers to help customers find the right product for their feline friends.

The Spice of Life

Cutting-edge nutritional supplements now appearing in the market hold remarkable promise for pets and retailers alike.

Freshwater Fish 101

Having livestock expertise in a pet specialty retailer’s freshwater fish department is key to ensuring that customers leave armed with the right assortment of fish and the knowledge necessary to house them successfully.

In Case of Emergency

Bird owners need to be equipped with both the right first-aid tools and an understanding of when and how to use them in order to deal with emergencies quickly and effectively.

A Prince of a Pet

While not all bullfrogs make for perfectly dreamy pets, some species are positively charming and easy to keep.

Staying Clean and Going Green

Once a niche category, green cleaning products are taking over retail shelf space as shoppers increasingly look for safe, effective, natural solutions to pet-related messes.

Unleashing Category Sales

Dog collars, leashes and harnesses are essentials, bringing high margins to specialty pet retailers and traffic through their doors.

An Instant Connection

Licensed products offer pet retailers an opportunity to tap into the resonance that certain characters and brands have with shoppers.

Humanization in High Gear

A bill currently being considered in New York highlights the prominent place that pets have risen to in modern culture.

Local Attraction

Gorge Dog has established itself as the place to go for dog-lovers in Hood River, Ore., whether they need a bag of food and a new collar or a keepsake T-shirt to take back to their hometown.

Outside the Box

Exotic proteins are making significant inroads in the food and treat markets, offering pet parents novel and nutritious alternatives to traditional meats.

Superfoods from the Sea

Grizzly Pet Products offers a range of high-quality, all-natural nutritional products for pets made from wild-caught, ocean-based ingredients.

Baked-In Goodness

Pet owners want baked and gourmet treats to be special snacks with clear nutritional benefits.
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