Mud Bay's focus on doing what is best not only for pets, but also for its employees, has helped it become the Pacific Northwest's premier independent pet retail chain. And Pet Business' 2015 Retailer of the Year.
For the second year in a row, West Paw Design was included on the nonprofit B Lab’s “Best for the Environment” list, which honors businesses that scored in the top 10 percent of more than 1,200 Certified B Corporations on an impact assessment.
Just about every pet retailer is trying to devise a winning strategy for engaging Millennials, but will doing so require them to move away from the brand equity they have worked so hard to build with shoppers over the years?
While pet specialty stores undoubtedly face growing competition from online outlets, the right approach can go a long way in protecting a brick-and-mortar retailer's bottom line from this looming threat.
Baby Boomers like me (I am at the tail end of the Baby Boomer generation) have long powered the growth of the pet care category. If many of them are like me and question their future pet ownership, our industry could be in for some hard times ahead.