Pet King Brands Combats Unauthorized Distribution
Pet King Brands, Inc. implemented an Authorized Seller (Brand Partner) Program to protect distribution channels, the integrity of its brands and the quality of its products through the removal of unauthorized sellers and unauthorized distributors of its brands ZYMOX Dermatology and Oratene Brushless Oral Care.
“At Pet King Brands, Inc., we are committed to providing the best experience for both our customers and consumers of our products,” said Pamela K. Bosco, founder and president. “However, due to unauthorized sellers and the potential for counterfeit products on the marketplace, we have implemented our Authorized Seller/Brand Partner Program to ensure the highest-quality customer experience going forward.”
Pet King Brands also revised its MAP Policy to contain more robust violation affects and subsequent enforcement actions. The company enlisted a MAP monitoring and unauthorized seller enforcement software tool to regulate all channels to authorized Resellers.
“We understand the impact that an unregulated MAP environment creates for every good-standing Reseller,” said Bosco. “That is why we are committed to taking swift action against MAP violators and cleaning up the unauthorized sale of goods online.”