KING KANINE Launches Non-Profit
KING KANINE opened “Dogs Rock and Roll,” a non-profit aimed at saving rescue dogs.
The initiative, led by the company's president and founder, Jeff Riman, is seeking to bring transformative medicinal capabilities for pets and the charity space.
“Dogs Rock and Roll” is on a mission to raise awareness and funds for dogs with spinal afflictions, paralysis and amputee needs. The non-profit will be raising money for harnesses and wheelchairs for immobile dogs.
The company has given tens of thousands of dollars to charities that focus on pet rescue and pet rehabilitation. Further charitable contributions have also been in the form of in-kind donations and volunteer hours, as well as working with other charities to drive fundraising for certain projects. These projects include working with Marley's Mutts, Gentle Giants Great Dane Rescue, New York Bully Crew, Freckles and Tomcat. The opening of the company's non-profit will bring even more resources to where it is needed most for pets.
KING KANINE won the 2018 Gold Paw Award from the Mayor's Alliance for NYC's Animals. The founders have dedicated their time and resources not only to innovative products for dogs, but also pioneer concepts to fundraise for shelters.