Kent Pet Group Makes Three New Hires
Kent Pet Group (KPG), a subsidiary of Kent Corporation, announced three new hires. Headquartered in Muscatine, Iowa, KPG develops, produces and delivers research-proven, innovative solutions for dog and cat customers throughout the United States and select global markets.
Albert Liu has joined KPG as director of international business development. He is an experienced international business executive and was previously the director of Asian sales at Musco Sports Lighting. He has spent the majority of his career working in international roles, including the last 21 plus years in Asia Pacific markets. His areas of market strength include Asia, Australia and New Zealand. As a member of KPG’s Executive Committee, Liu will be responsible for profitable growth outside of the United States with primary focus on Europe, Asia, Australia and New Zealand.
Brooke Tjaden joined KPG as associate brand manager. She most recently held the role of associate brand manager at Vi-Jon, where she successfully managed products within four private label categories. Prior to Vi-Jon, she held sales and marketing roles with Kemin Personal Care.
In Tjaden’s new role, she will help deliver business performance by accelerating growth and share in the company’s retail channels. She will help shape the retail strategy and work closely with cross-functional teams to identify, plan and execute projects. Her focus will be in pet specialty, grocery, club and mass, with responsibility to help lead innovation, pricing, promotional planning, advertising and distribution initiatives.
Nichole Jones has joined KPG as associate brand manager – ecommerce. Jones most recently held a digital marketing executive role with Evolution Power Tools. In this role, she was responsible for creating and implementing effective, measured digital programs. She also worked closely with the ecommerce team, playing a key role with the Amazon platform and data analytics.
At KPG, Jones will be responsible for helping to accelerate growth and share within the company’s ecommerce channels. She will help develop the overall ecommerce strategy, as well as digital and social strategies for the overall business. Jones will also play a key role in the development and launching of product portfolio and long-range innovation specific to eCommerce.