Lightspeed Reveals New E-Commerce Features
Lightspeed POS Inc. will release Lightspeed eCommerce features to strengthen its omnichannel experience.
The company saw a 400 percent increase in e-commerce volumes processed by its retailers in April 2020, as compared to February, illustrating that merchants who adopted Lightspeed eCommerce to power their online business were able to adapt quickly to changing consumer behavior in the wake of the COVID-19 pandemic.
As the global economy begins to re-open and entrepreneurs enter a new paradigm of business, Lightspeed advanced its e-commerce onboarding process with 24/7 customer service available to new and existing merchants, supporting an increased volume of customers in going online and integrating the latest features into their operations. Recent new features include Live Preview Themes, which allows merchants to test the look of their online store prior to going live and Multi-Location Inventory. This gives SMBs the ability to display to consumers their inventory availability for all store locations online so no sale is missed. Customers can also take advantage of integrations available on the app store.
Upcoming digital tools include Lightspeed shipping, an enhanced shipping broker service that allows Lightspeed merhcants to have immediate access to shipping rates and labels via Lightspeed eCommerce; curbside pick-up, which will enable consumers to shop curbside; and personalized shopping, which will allow consumers to make appointments at their favorite merchants in a risk-fre environment.
Lightspeed is also sharing industry knowledge through an online resource guide that serves to protect SMBs during COVID-19. To further equip merchants, Lightspeed officially revealed Omni Loyalty last month, which allows retailers to build out their loyalty program with integrated offers and experiences seamlessly shared through both their online shop and their brick-and-mortar store.
“Lightspeed is a company that helps retailers and restaurants become digital, and by introducing these e-commerce features, we’re able to address the immediate business needs of SMBs,” said Dax Dasilva, founder and CEO of Lightspeed. "Omnichannel is no longer a nice-to-have, it’s a must-have, and it is important for us to constantly innovate in the retail, e-commerce and hospitality space, so we can continue to support retailers and restaurants as they digitally transform their business.”