Manna Pro Acquires Hero Pet Brands


Published:

 

Manna Pro acquired Dallas-based Hero Pet Brands, a company that provides solutions to pet owner needs including nutrition, grooming, waste pickup and cleanup.

 

“Hero Pet Brands has a leading product portfolio that perfectly complements our current offering and enables us to grow in scale in the thriving companion pet care and wellness category,” said John Howe, CEO of Manna Pro. “Our companies share a relentless focus on enriching the lives of pets and their families and we welcome their deep pet care expertise, brand building excellence and talented employee base.”

 

Hero Pet Brands is a family of brands with global presence and customer relationships in pet specialty and FDM channels. The brands include Vet’s Best and Natural Care (Health & Wellness); Bags on Board, Out! and Simple Solution (Waste/Pickup/Diapers) and Buffalo Range Chews.

 

The acquisition provides Manna Pro with new customer segments and retailer relationships, an enhanced research and development function and a stronger international footprint. Previous acquisitions include VetScience, LLC, and its Fruitables brandCorta-Flx, Inc.PetzLife and Espree.

 

Edit ModuleShow Tags

Archive »Related Content

Vest Harness Merino

Curli's Vest Harness Merino is odorless and sustainable.

The LIX Elixir Tincture

The Elixir from LIX is the first product under the LIX brand.

PetSafe Automatic 2 Meal Pet Feeder

PetSafe’s Automatic 2 Meal Pet Feeder is an updated model that makes it simple for pet parents to ensure their dog or cat has a consistent feeding routine whether they are at home or away.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags