Manna Pro Acquires Hero Pet Brands
“Hero Pet Brands has a leading product portfolio that perfectly complements our current offering and enables us to grow in scale in the thriving companion pet care and wellness category,” said John Howe, CEO of Manna Pro. “Our companies share a relentless focus on enriching the lives of pets and their families and we welcome their deep pet care expertise, brand building excellence and talented employee base.”
Hero Pet Brands is a family of brands with global presence and customer relationships in pet specialty and FDM channels. The brands include Vet’s Best and Natural Care (Health & Wellness); Bags on Board, Out! and Simple Solution (Waste/Pickup/Diapers) and Buffalo Range Chews.
The acquisition provides Manna Pro with new customer segments and retailer relationships, an enhanced research and development function and a stronger international footprint. Previous acquisitions include VetScience, LLC, and its Fruitables brand, Corta-Flx, Inc., PetzLife and Espree.