Manna Pro Products Acquires Fruitables
Manna Pro Products, LLC purchased VetScience, LLC, and its Fruitables brand of premium natural dog treats and food supplements. Based in Missouri, Manna Pro Products manufactures and markets animal nutrition and care products.
The Fruitables brand grew out of university research on curtailing pet obesity by using low-calorie pumpkin as a fortified food supplement. The research produced a successful weight loss program and the underlying philosophy became the foundation of the company’s CalorieSmart ethos for pet wellness and health. Today, the Fruitables brand has evolved into a full line of natural CalorieSmart treats, broths and toppers.
The acquisition follows several other pet company acquirements by Manna Pro that have expanded the company’s product lines into the wellness, grooming, oral care, and flea and tick categories.
“Fruitables treats and supplements will be a strong addition to our portfolio of premium pet products,” said Manna Pro president and CEO John Howe. “Consumers are feeding their pets similarly to how they are eating, and Fruitables has been an early leader in offering healthy options. Working closely with independent pet retailers, Fruitables have helped pet owners address health conditions and provide preventive care. We remain committed to those retailers and Fruitables loyal followers.”
“Our company’s goal has always been to be an innovative leader in pet health,” said Fruitables founder and CEO Kevin Swenke. “We are pleased that Manna Pro, a company that is also known for its innovation, high and consistent quality, and excellent customer service, will carry on our mission.”