Petmate Partners with Jackson Galaxy for Cat Play Line
Petmate has partnered with renowned cat expert, TV personality, author and animal advocate, Jackson Galaxy for an exclusive line of products. Galaxy—the star of Animal Planet’s My Cat From Hell and best-selling author of Cat Daddy: What the World’s Most Incorrigible Cat Taught Me About Life, Love and Coming Clean—is personally involved in the design of each product in the line, from concept to packaging, using his unique philosophy of the ideal cat lifestyle, which he refers to as Cat Mojo: hunt, catch, kill, eat, groom and sleep.
“Everything I do is filtered through my goal of placing all cats in truly forever homes,” Galaxy said. “Partnering with Petmate to create the Jackson Galaxy Collection is a dream come true and speaks to that goal because a happy cat makes for a happy home. I’m looking forward to sharing my passion, knowledge and love of cats by filling the needs of cat families everywhere.”
“I am constantly thinking about Cat Mojo—what motivates all cats and what makes them happy. This new partnership is exciting because Petmate shares my vision and understands the need for products based on natural cat instincts.”
The Jackson Galaxy Collection by Petmate will be produced in colors that cats easily see, eliminate sounds that cats dislike, enhance people-cat interaction and satisfy cats’ different hunting styles, for example, land- versus air-based prey.
“Our partnership with Jackson Galaxy brings excitement to the category and is changing the way we look at cat play,” said Larry Baab, Petmate executive vice president of marketing and new product development. “The marketplace for cats is ready for fresh ideas, and this special partnership will help us take cat play to a new level with product solutions that consider real cat behavior and appeal to cats’ senses and instincts.”
Petmate will roll out Jackson Galaxy cat play products in 2014, including toys, wands, kickers, scratchers, tunnels and tents. Products will be available to ship to retailers in summer 2014.